Think about your social media posts, your comments, the emails you've sent.
It’s your unique online presence. Sometimes intentional data, like a picture posted online, or sometimes unintentional, like the information that picture says about you (camera model, geolocation).
A look at a profile can tell us so much about a person. Let’s say you’re an employer looking to hire us in your company. This employer might choose to do what most hiring folks do these days: google the potential employee, a phenomenon called cybervetting. If they see our latest social media post saying how we hate their company, do you think we will get hired?